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The spread of computers and layout programmes thus made dummy text better known. While in earlier times several lines of the Lorem Ipsum text were repeated in the creation of dummy texts, today the full text of Cicero’s ‘De finibus’ serves as the basis for many dummy text or Lorem Ipsum generators. Based on ‘De finibus’, these generators automatically create longer sections of the Lorem Ipsum text or various other filler texts.
ertain internet providers exploit the fact that fill text cannot be recognized by automatic search engines – meaningful information cannot be distinguished from meaningless: Target-generated dummy text mixed with a certain combination of search terms can lead to an increased frequency of visits by search machine users. As a consequence, advertising revenues, which rely on website ‘hits’, are increased.
One disadvantage of Lorum Ipsum is that in Latin certain letters appear more frequently than others – which creates a distinct visual impression. Moreover, in Latin only words at the beginning of sentences are capitalized; this means that Lorem Ipsum cannot accurately represent, for example, German, in which all nouns are capitalized. The advantage of its Latin origin and the relative meaninglessness of Lorum Ipsum is that the text does not attract attention to itself or distract the viewer’s attention from the layout.
But I must explain to you how all this mistaken idea of reprobating pleasure and extolling pain arose. To do so, I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.
It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.
What I find remarkable is that this text has been the industry’s standard dummy text ever since some printer in the 1500s took a galley of type and scrambled it to make a type specimen book; it has survived not only four centuries of letter-by-letter resetting but even the leap into electronic typesetting, essentially unchanged except for an occasional ‘ing’ or ‘y’ thrown in. It’s ironic that when the then-understood Latin was scrambled
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